Company News

Probiotic Household Cleaners Appeal to Millennials

Author Image

By: TOM BRANNA

Editor

Millennials’ love of the holistic lifestyle appears to be affecting what they think of products used to complete common household chores. New research from Mintel reveals that Millennials (23-40 year olds) who clean their homes are skeptical about using disinfectants driven by concerns about destroying “good” bacteria (61%), compared to just half (49%) of consumers overall. Furthering their interest in “friendly” bacteria, some 67% of Millennials say they are willing to try probiotic cleaners, n...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters